We are hiring!

Learn about working at PaolaBrown.com

Job Opening: Content Writer

The Content Writer is a critical part of the team. You are responsible for working with PaolaBrown.com’s Marketing Team to craft conversion-worthy, original content for:

  • Ads
  • Social media
  • Business to Customer emails
  • Business to Business emails
  • Blog posts
  • Web content
  • Video and Webinar scripts
  • Product Educational Materials,
  • and more!

The ideal candidate has a superb command of the English language, an exceptional ability to see things from the audience’s perspective, making the customer the hero in everything that is written, and has a resourceful and collaborative nature.

The Content Writer will report to the Marketing Manager, who is responsible for the overall marketing strategy for PaolaBrown.com. Her main objective is to hit our yearly, quarterly, and weekly revenue goals with her strong understanding of how every area of the company must be cohesive and strategic. The Content Writer will support the Marketing Manager by completing writing tasks to create content that will convert into sales.

This is not a “copy editing” job. This is writing with a full marketing strategy across multiple platforms.

The Content Writer will have a strong understanding of Paola Brown LLC products and how they are designed to help our ideal customers to understand and fully implement homeopathy into their daily lives.

The Content Writer will have a strong understanding of the Paola Brown LLC brand and will protect the brand through her writing, using verbiage that reflects the Paola Brown brand. 

The Content Writer will work with the Ads creator, collaborating on content that is engaging, shareable, and converts new and current customers with Ads.

The Content Writer is able to learn new systems like Monday.com and very receptive to feedback that improves our ability to reach our company goals. To go along with Monday.com, the  Content Writer ensures that all Standard Operating Procedures (SOPs) are created and kept up to date, all standards and checklists are created and kept up to date, and all project management boards are created and kept up to date. She ensures that team members use these project management tools. Read below for further details on this position.

NOTE: Keep in mind that we are a growing business. That means that initially, the hours we are able to provide you are limited. You will work with the Marketing Manager to identify what your top priorities are for each week. Having said that, we are looking for someone who can grow with the company and who will take on more hours in the future to ultimately complete all of the work outlined in this job description. 

  • Responsible for creating and editing original and engaging copy that is accurate, well-researched, and meets company needs to communicate the value of Paola’s services to potential clients.
  • Has a strong understanding of Paola’s audience, which is typically women, mothers, and others who are interested in holistic health.
  • Has an intermediate understanding of homeopathic medicine (For example, she owns a kit and knows how to pick remedies for herself and family members in acute situations. She may not always get it right, and she may have lots of questions, but she has a good basic understanding).
  • Collaborates with the marketing team to meet evolving content needs.
  • Maintains strong knowledge of Paola’s ideal clientele, marketing campaigns/service offerings, etc.
  • Conducts research to formulate ideas to support writing educational posts.
  • Constantly works at knowing target audiences, pain points, Paola’s product lines and teaching/courses in order to write appealing sales copy that converts.
  • She will develop copy for:
    • Ads
    • Social media
    • Business to Customer emails
    • Business to Business emails
    • Blog posts
    • Web content
    • Video and Webinar scripts
    • Product Educational Materials,
    • and more!
  • Ready to learn and grow with monthly trainings with both reading books and possibly attending online webinars. 
  • Provide finished deliverables that are consistently on time and compliant with Marketing assignments
  • Content volume goals met regularly
  •  You have experience with Monday.com
  • You have participated in any of Paola Brown’s programs, including: Teach Me Homeopathy Book Club Program, and my Teach Me Health and Homeopathy curriculum (for grades 1-12 and/or the Pre-K and Kindergarten Primer)
  • A long time follower of Paola would be an excellent candidate.
  • You have experience using Google Suite (mail, docs, drive, calendar)
  • She will work 6 hours a week divided evenly between Monday-Friday or Monday-Saturday. The hours are flexible, but she must consistently work throughout the week.
  • As the company grows, more hours will be given. Someone who can grow with the company is a big plus.
  • Review and write content creation assignments from the Marketing Team
  • Check-in with team members to follow up on tasks they need to accomplish
  • Answer questions from the team to help move their projects forward
  • Brainstorm ideas with Marketing Manager for new content
  • Review the Facebook Group and social media once a week to know what’s happening in the group
  • Document and build SOPs for all processes assigned to you
  • Review IG Live topics and outlines which you will use to write copy
  • NOTE: Keep in mind that we are a growing business. That means that initially, the hours we are able to provide you are limited. You will work with the Marketing Manager to identify what your top priorities are for each week. Having said that, we are looking for someone who can grow with the company and who will take on more hours in the future to ultimately complete all of the work outlined in this job description. 

You are a strong fit for this position if the statements below are true for you:

  • You fully embrace technology and dive into any opportunity to learn new systems and ways of doing things.
  • You delight in going over-the-top to make people happy, and always over-deliver
  • You take relationships seriously and staying connected with people is a high priority for you in your life.
  • You are comfortable working in a fast-paced and company “start-up” environment.
  • You do whatever it takes. The phrase “That’s not my job” is not a part of your vocabulary. 
  • You delight in change. Knowing this is a newer company, looking to grow in BIG ways, you understand that systems and processes may change frequently in order to grow. You don’t mind updating and changing. The words “But this is how we’ve always done it,” is not a part of your vocabulary. 
  • You do great work autonomously AND as part of a highly collaborative team.
  • You’re a born go-getter. You are always looking for ways to add value, do better work, improve efficiencies, and build others up.
  • You are inherently compassionate and believe that most people are doing the very best they can.
  • You are a natural leader who loves to help others succeed
  • You can see the big picture and can put that into writing to create systems
  • You have experience in selling to people online
  • You understand and pick up technology basics quickly
  • You’re an effective communicator, especially in writing
  • Your grammar and writing skills are top-notch
  • You are technologically savvy, quick to learn, and an early adapter
  • You have an understanding of all major social media platforms

 

If you’d like to be considered for this role, please respond to Paola@PaolaBrown.com by January 3, 2022 with the following details:

  • Step #1: Take your personality assessment here: www.16personalities.com
  • Step#2: Write an Instagram post  and Facebook post that will entice people to watch for this scenario:

Paola’s going Live inside the Facebook Group. She’ll be talking about Arnica and its uses. The event will be at 7pm on Thursday.

  • Step #3: Send to Paola (Paola@PaolaBrown.com), an email  with…
    • Your Assessment results from step #1
    • Your resume
    • 2-3 sentences on why we should hire you
    • 2-3 sentences about how knowledgeable you are in homeopathy
    • The name and link to a Facebook Group you engage in regularly and a short explanation as to why you enjoy the group
    • The 2 sample posts 

We empower moms to gain confidence and begin using homeopathy for acute illnesses at home with their families. A big part of this is helping mothers teach homeopathy to their kids and to their friends.. 

In everything we do, we aim to inspire confidence and action. Our signature service is

helping  mothers and others break free from the conventional areas of medicines that were  once holding them back. We give them open-and-go products that propel their learning, inspire their kids to learn homeopathy, and activate the whole family to build generations of health.. 

 

We lead a fun-loving, dedicated team that is committed to excellence, always sees the upside to any situation, and maintains the strength and flexibility to use homeopathy, connect with a professional homeopath when needed, use homeopathy safely, and transform the health of their household.

You might know Paola from her curriculum, Teach Me Health and Homeopathy, or as the fearless leader behind the amazing movement to protect homeopathy, Americans for Homeopathy Choice. To learn more about our fearless leader, check out the details here https://paolabrown.com/about-paola/.

Did we forget to mention all of the perks? We’re fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too: 

The Benefits:

  • Discounted materials from Paola Brown! We want you to know every little thing about Teach Me Homeopathy. If you don’t have the curriculum yet, we’ll send it to you, and if you want to keep it for personal use, we offer a sizeable employee discount. And with any new product that comes out, you’ll get an opportunity to get it first
  • Never working on your birthday again! Hit the beach or the spa, we don’t care what you do, just don’t come to work!

The Team:

  • Forget the traditional corporate culture. We’re just a bunch of homeschooling moms who are talented in marketing, sales, curriculum development, and soon… connecting people via a big community (aka YOU!)  We are committed to our job and our families. We all share a passion for homeopathy and love that we get paid to talk about something we’re passionate about. 
  • Plus you’ll be workin’ for boss lady Paola Brown! (Did you know she knows how to milk a cow like it’s nobody’s business?! Ha.)